您查看的活动已结束

指导单位

上海设计之都活动周

Advisor

Shanghai Design Week

主办方

国际文化交流创新中心

AICY Create

Funwork

Organizers:

International Culture Exchange and Innovation Center

AICY Create

Funwork

媒体支持

Meetugo

China Classifieds

Media Support 

Meetugo

China Classifieds

演讲主题：你需要一个自己的品牌（数字战略和社会媒体声誉管理）

讲座时间：8月17日19: 00-21: 00

地址：上海市静安区西藏北路199号光明地产大厦8楼

活动语言：英文

活动费用：80元

Theme: YOU NEED A PERSONAL BRAND (Digital strategies and Social Media Reputation Management)

Time: August 17, 19: 00-21: 00

Address: 8th Floor, No. 199, North Xizang Road, Jing'an District, Shanghai

Language: English

Entrance Fee: 80RMB

演讲嘉宾：

Speaker:

Lorenzo Brizzo先生

Mr. Lorenzo Brizzo

Lorenzo Brizzo是一位充满活力的投资者，数字营销策略师，销售经理，品牌传播者，音乐家和工程师；是AICY的联合创始人，对个人品牌有较深的认识和理解。

Lorenzo Brizzo is a dynamic and energetic investor, digital marketing strategist, sales manager, brand evangelist, musician, and engineer. He is a Co-Founder of AICY with interest in Personal Branding.

个人品牌是一个过程，它管理和优化你向其他人呈现自己的方式。个人品牌能帮助你有更好的职业和更多的薪水。在你工作生活的每一天，通过你所做的事情、你的选择、你的待人方式、以及你看起来的样子，来推广你自己。每一天你都参与自我创造，你的品牌是你行为的模板，充实着你的每一天。

Personal Branding is the process of managing and optimizing the way that you are presented to others. Every day of your working life, you are selling yourself through the things you do, the words you choose, the way you treat people, and the way you look. Every day you are engaged in acts of self-creation. Your brand is the template for all the actions you made. Live it every day to the very end. 

在过去十年里，使用社交媒体来调查求职者的人力资源管理人员数量急剧增长; 具体来说，60％的雇主现在转向社交网络来调查求职者。超过40％的人力资源经理如果无法在线查找有关该求职者的信息，就不太可能面试他们。社交媒体上的个人品牌可以让你被视为你领域的专家。

The number of human resource managers using social media to investigate job candidates has grown immensely over the past 10 years; specifically, 60% of employers now turn to social networks to research job applicants. More than 40% of human resource managers are less likely to interview job candidates if they are unable to find information about that person online. Personal Branding on Social Media will allow you to be seen and heard as an expert in your field.

个人品牌是一种销售手段，是用一种新的方式来推广你的事业。如果你的业务想要做大做强，那么你需要讲述一个不仅涉及你的产品、同时包含该业务的人才故事。身为企业家的你，以及你的团队，本身就是一个品牌。客户先是购买你成功的故事，接着是产品背后的含义，最终留下深刻的印象。 尤其是在国外市场，你有两个主要职责：创造优质的产品，与你的受众建立一种深厚且真诚的关系。

Personal Branding is a Marketing Tool, is a new way of doing marketing for your business. If your business wants to get bigger and stronger, you need to tell a story that not only involves your product, but also the talents that work for it. You as Entrepreneur and your Teams are the Brands. Customers buy first stories of success and means behind the product are left in mind. Especially in a foreign market, you have two main responsibilities: create a quality product and at the same time create a deep and sincere connection with your audience. For Us, Corporate Branding and Personal Branding are the same things.

个人品牌推动新兴企业成长。新兴企业去定义营销策划，重于以人为中心而不是以产品为核心。仅仅在上海，每周就有450 个新的销售公司和服务公司被创造，传统的销售模式远远不能满足其成长需要，提供独特的东西才是新兴企业实现成功的主要途径。

Personal Branding promotes growth of Startup Companies. Startup Companies define a marketing campaign is people-centric not product-centric. 450 new sales and service activities are created every week in Shanghai, the classic marketing models alone are not enough, offering something distinctive is the main step towards achieving success.

​

个人品牌为您提供：

• 从人群中脱颖而出的一种方式

• 定义和展现你技能和价值观的机会

• 吸引他人的注意力

• 自我意识

• 媒体意识

• 更好的信誉

• 认可和声望

• 领导的机会

• 一个更好的社交生活

• 表达自己生活的目的和方式

• 有机会为你创造信念，创造耳濡目染的社区

• 提高你的曝光度

  
  

Personal Branding offers you:

• A way to stand out from the crowd

• Opportunity to define and show your skills and values

• Capture the Attention of Your Audience

• Self-awareness

• Media awareness

• Greater credibility

• Recognition and prestige

• Leadership opportunities

• A better social life

• Freedom to Express Your Purpose in Life 

• Opportunity to create a contagious community around your cause

• Elevate Your Platform of Exposure